Paul & Shark
From Wikipedia, the free encyclopedia
Paul & Shark is a famous sportswear company based in Italy which originates in a small hamlet near the northern city of Milan.
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[edit] History
Paul & Shark was founded by Billy Mac in 1921 in Masnago, Trezzano sul Naviglio, less than 10km from Milan. The company started off as a knitting mill producing and trading under its own name. Sportswear for men were introduced in 1977. Since then, ladies, cadet and golf collections have been introduced. Paul & Shark stores can be found worldwide. In the UK the brand is commonplace in the casual football scene / style, especially with followers of northern clubs, most notiably Manchester United and Sheffield Wednesday. The brand does not have quite the same notority as Stone Island, but Paul & Shark has largely become a logo recognisable for members of hooligan gangs / firms.
[edit] Logo
Paul & Shark's logo consists of a shark and the shark is commonly used in its products from accessories to clothing. Paul & Shark Yachting is the casual style range with Paul & Shark Bretagne usually being the more up market alternative of this, usually making good quality jumpers, caps and polo shirts.
[edit] Paul & Shark Club
The Paul & Shark club is similar in some aspects to a travel reward programme such as Asia Miles. The cardholder will get miles whenever he/she buys a Paul & Shark product. These miles can be used to redeem gifts, clothing and accessories.
[edit] Celebrity Endorsement
Like many other fashion companies, Paul & Shark has celebrity endorsement. To attract the Chinese market (where there is more than 30 stores), Paul & Shark chose actor Chang Chen
