Patricia Seybold

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Patricia B. Seybold, CEO of Patricia Seybold Group, is the author of Customers.com, The Customer Revolution, Outside Innovation, and co-author of Brandchild. Her books, (particularly Customers.com), discuss the impact that technology and evolving customer behavior have on business trends. Ms. Seybold is a strong advocate for the idea that customers should be engaged in the brainstorming work that precedes the conception of successful products and services.

[edit] Published work

Patricia B. Seybold with Ronni T. Marshak. Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond. Crown Business, 1998. ISBN 0812930371

Patricia B. Seybold with Ronni T. Marshak. The Customer Revolution. Crown Business, 2001. ISBN 0609607723

Patricia B. Seybold. Outside Innovation: How Your Customers Will Co-Design Your Company's Future. Collins, 2006. ISBN 0061135909

Martin Lindstrom and Patricia B. Seybold. Brandchild: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands. Kogan Page, 2004. ISBN 0749442840