Patagonia (clothing)
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| Patagonia, Inc. | |
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| Type | Private company |
| Founded | 1972 |
| Headquarters | Ventura, CA |
| Industry | Retail |
| Products | Outdoor apparel |
| Website | www.patagonia.com |
Patagonia, Inc. is a Ventura, California based clothing company, focusing mainly on outdoor clothing. The company is a member of several environmental movements and is considered a socially-responsible company. It was founded by Yvon Chouinard in 1972.
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[edit] Products
Patagonia offers many varieties of outdoor-oriented clothing. Many of their products are marketed towards skiers, surfers, hikers, rock climbers, nordic skiers and others. Patagonia employs a flex-time policy, allowing employees to take time off to go surfing.[1]
[edit] Environmental activities
Patagonia is a major contributor to environmental groups. Patagonia commits 1% of their total sales or 10% of their profit, whichever is more, to environmental groups. Since 1985, when the program was first started, Patagonia has donated $25 million to over 1,000 organizations.
Patagonia co-founded the alliance 1% For the Planet. This is an alliance of businesses who, like Patagonia, commit at least 1% of their total sales to the environment.
Patagonia often features their environmental campaigns in their catalogues and advertisements. Many of their recent campaigns include work with preventing oil drilling in the Alaska Wildlife Refuge, "Ocean As A Wilderness", and "Don't Dam Patagonia".
In early 2008 Patagonia won the 'Eco Brand of the Year' award at the Volvo Ecodesign Forum during the ISPO Trade Show in Munich.[2]
[edit] References
- ^ mensvogue.com. Patagonia stakes a wider claim on the beach. Retrieved on March 27, 2008.
- ^ High Sports. Patagonia Award News. Retrieved on April 07, 2008. (English)
[edit] External links
- Patagonia
- 1% For the Planet
- [1] 2004 Patagonia Factory Inspection Reports
