Passion Pop

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Passion Pop is an Australian alcoholic beverage, labeled as a carbonated 'passion flavoured' wine-based beverage. The product is produced by Miranda Wines Pty Ltd in Victoria and comes in a number of flavours: Original (passionfruit-flavoured); Mixed Berry (strawberry with a hint of raspberry) and Lemon Lime.

Passion Pop is an Australian icon and has been a market leader in the Flavoured Sparkling Wine category for over 30 years. Passion Pop's low price made it very popular amongst Australian students and younger generation,[citation needed] although an over supply of grapes in Australia in 2006 has seen its popularity slide as students gravitate to higher quality wines whose prices have dropped.[1]

Contents

[edit] Specifications

Passion Pop is produced by Miranda Wines Pty Ltd, as are a number of less well-known and similarly priced drinks. Passion Pop is labeled as a carbonated 'passion flavoured' wine, and comes in 750ml bottles. The drink is 9.5% alcohol, meaning that one bottle contains 5.6 standard drinks. Passion Pop now comes in 3 varieties, Mixed Berry, Lemon-Lime and Original.

It can be noted that while it is sold as wine in Australia, in many countries (including the entire European Union) a beverage with added non-grape flavour would not be allowed to be called wine, even if it is made from a wine base.

[edit] Packaging and Appearance

Passion Pop comes in a 750mL glass "champagne-style" bottle. It was one of the first beverage products in Australia to utilise a plastic stopper (or "cork").[2]. Passion Pop has recently modernized its packaging; deviating from the simple white label, to a fashionable one which contradicts the previous home-brand appearance.

[edit] Price

Like other so-called 'extreme value' wines (such as Charles Shaw wine in the US), Passion Pop originally had the slang name of the 'two buck chuck', on account of it costing around AUD $2. It now sells between the AUD $4 - $6 price range (as of 2007).

[edit] Passion Pop in Australian Culture

Passion Pop is generally consumed by 14-24 year olds, both because of its cheap price (refer to above) and because the taste is not potent, it is thus often consumed by first-time alcoholic drinkers. Due to its sweetness, it is more often preferred by young females than males, however a shift in Australian culture has seen males increasingly drinking it. Much like the "dirty thirty"(VB's low price of around $30 for a carton) it is most popular with Australians in the southern suburbs

[edit] References

  1. ^ Sheehan, Sarah: Beer and wine on a budget, 3rd Degree (Edith Cowan University), September 15, 2006.
  2. ^ Maynard: I'll have half a dozen "Old Farts" and a "Legover", thanks, ABC Radio Newcastle, June 7, 2005.