Parle-G

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Parle, world's largest selling biscuits, started in Vile Parle.
Parle, world's largest selling biscuits, started in Vile Parle.

Parle-G or Parle Glucose biscuits are one of the most popular confectionary biscuits in India. Parle-G is one of the oldest brand name in India and is considered the largest selling brand of biscuits in the world. For decades, it was instantly recognised by its iconic white and yellow wax paper wrapper with the baby face on it. Many competitors have tried to sell their lower quality products by copying the packaging, trying to sell their biscuits as Parel-G, Parle-Jee etc.

Parle-G has come up with some innovative ads involving young children. Their punchline goes as G means Genius. The name of Parle-G biscuits has been derived from the station Vile Parle, where the Parle products factory was/is based.

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