Parfums Givenchy

From Wikipedia, the free encyclopedia

 This article may require cleanup to meet Wikipedia's quality standards.
Please improve this article if you can. (August 2007)
Merge arrow
 It has been suggested that this article or section be merged into Givenchy. (Discuss)

Parfums Givenchy (pronounced [ʒivɑ̃ʃi]) is a French brand of Perfumes and Cosmetics.

Contents

[edit] Introduction

Givenchy was founded in 1952 by designer Hubert de Givenchy, who retired in 1995. Known first for his haute couture fashion, Monsieur de Givenchy founded Les Parfums Givenchy in 1957.

Les Parfums Givenchy were associated with a purported meeting of Hubert de Givenchy and Audrey Hepburn, an American filmstar. This was supposed to represent the "Givenchy style", in which French elegance meets American glamour in a combination of sophistication and modernity.

Hubert de Givenchy created his first fragrance, L’Interdit, in homage to what he regarded as the delicate, romantic, big-hearted femininity of Audrey Hepburn, who was also the most famous patron of the brand.

Other famous patrons include the Guinness, Grimaldi and Kennedy families, who famously wore Givenchy clothes to the funeral of John F. Kennedy.

Since 2003 actress Liv Tyler has become the spokeperson for Parfums Givenchy

[edit] Parfums Givenchy Today

[edit] - Women fragrances

Givenchy fragrances include Ysatis, launched in 1984 then Amarige in 1991, and Organza, in 1996.

From 2003, Very Irrésistible Givenchy, is promoted by American actress Liv Tyler,

[edit] - Men fragrances

Beginning with Monsieur de Givenchy in 1959, the men’s fragrances have aimed to express a gentleman’s attitude, for example Givenchy Gentleman in 1975, Xeryus in the ’80s and Pi in the ’90s.

More recently, Givenchy pour Homme, Givenchy Blue Label and Very Irrésistible Givenchy for Men have been launched.

A recent announcement stated Justin Timberlake will be the spokesman for the next male fragrance.

[edit] - Make-up

Right from the beginning, the Givenchy image has been associated with colour and gaiety. Through its makeup lines, the company has played an even larger role in women’s intimate lives.

Under artistic director Nicolas Degennes, Givenchy le Makeup has combined innovative colours and formulas with complete control of light effects. Over 150 Givenchy makeup references are based on its famous Prisme principle, and each season the line is enriched with fashionable new products and limited editions. The highly refined compact cases, decorated with the 4G logo in different colours, have become cult objects that are easy to use and always handy, offering a modern, natural way to apply makeup.

[edit] - Skincare

Givenchy has become a major player in the skincare business by uniting luxury with pleasure and performance, and by offering truly innovative formulas. Givenchy skincare gives women what they are looking for while taking a positive, guilt-free, light-hearted approach with such products as its No Surgetics line, which offers a cosmetic alternative to plastic surgery, and the carefully targeted lines No Complex for the body, Skin Drink for the face and Power Youth for young women.

Givenchy has always listened to women and succeeded in reconciling elegance and personality, gaiety and effectiveness. The house is a past master in cultivating a resolutely contemporary style of luxury.