Parco P.I.
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Parco P.I. is a reality television program that airs on Court TV. The series is about the cases of New York City-based private investigator Vincent "Vinny" Parco. [1] The show gained considerable attention before its second season premiere for its viral marketing using billboards that posed as a letter from a wife named "Emily" to her unfaithful husband "Steven". In the letter, "Emily" reveals that she knows about Steven's infidelity and implies that she will file for divorce from him. This gained the attention of blogs and mainstream media, questioning the billboards' legitimacy and speculating as to what the billboards were really about. [2]
The campaign was awarded "Best Integrated Promotional Campaign" at the 2007 Cannes Advertising Festival.
The series was canceled in 2006 and re-runs seldom air on Court TV. The show was filmed in and around Parco's real-life office near 33rd Street and 5th Avenue near the Empire State building. Parco and his staff are local fixtures and can regularly be spotted in the neighborhood as they work on real-life cases.
[edit] References
- ^ Guthrie, Marisa. "Sex, lies and Parco, P.I. on tape", New York Daily News, 2006-08-15. Retrieved on 2006-08-20.
- ^ Bosman, Julie. "Public Hath No Fury, Even When Deceived", The New York Times, 2006-07-24. Retrieved on 2006-08-20.
[edit] External links
- Official website
- Parco Accused of Receiving Sexual Favors in Exchange for Murder after Selling Pistol and Silencer to Carolyn Warmus Later Used to Murder Husband
- Intercontinental Investigations website
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