Panache Magazine
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Panache Magazine is published in New York by Panache Privée. Started in 2003, Panache is designed for the luxury market and an affluent readership. According to its publisher, the online magazine reaches an audience of over 350,000 repeat users.
Self-described in its mission statement as the "authority on upscale living and shopping," Panache targets the most affluent men and women in the United States and overseas. The magazine claims that its readership's average home value is $3.7 million, with an average household income of $1.1 million. The readership is also listed as 57% female and 85% college-educated, with an average age of 55.
The magazine covers a variety of topics including real estate, interactive calendars, people & parties, home and garden, philanthropy, automobiles, private jets and yachts, style and fashion, watches, jewelry and gifts, travel and leisure, art and antiques, sports, health and beauty, entertaining, food and wine, and the performing arts.
Panache Magazine periodically organizes exclusive private previews at prestigious locations in Manhattan, the Hamptons and Greenwich in partnership with celebrity chefs, top restaurants, wineries, and global luxury brands. The magazine also offers a service that enables wealthy readers to book private villas and superyacht charters, including destinations in the Caribbean, Latin America, Europe and other locations.
