Padonki

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Promotional poster to the Russian edition of Newsweek magazine features its chief editor Leonid Parfyonov crying Preved with the Preved bears flying on the background
Promotional poster to the Russian edition of Newsweek magazine features its chief editor Leonid Parfyonov crying Preved with the Preved bears flying on the background

Padonki (падонки, from Russian: подонок - riff-raff, scoundrel, scum) refers to a counter-culture subculture within the Russian-speaking Internet originating on Fuck.ru (currently defunct) and Udaff.com, which is characterized by choosing alternative 'errative' spellings for words to make comic effect, as well as gratuitous use of profanity and a penchant for obscene subjects. The term padonki itself illustrates the trend - it's an alteration of podonki (Russian: подонки).

The language was used in the promotional poster for the Russian edition of Newsweek magazine.

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