Paddle Pop
From Wikipedia, the free encyclopedia
A Paddle Pop is a milk based frozen dairy snack made by Streets in Australia. It is held for eating by a wooden stick which protrudes at the base and is known as a Paddle Pop stick (used commonly for arts and crafts and known also as a popsicle stick[1][2] or craft stick[3]). The brand has a mascot known as the Paddle Pop lion who appears on the product wrapper.
From its launch in 1953 by Ronald Street[4] the popularity of Paddle Pops mean that it is one of the best known brands in Australia.[5] It is Streets Icecream's biggest volume item[6] with $70 million annual turnover.[7]
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[edit] History
Launched to the public in 1953[8][4] the brand had a 50 year anniversary in 2004 at which point it was one of the best known brands in Australia.[5] In 2005 there was a spin off product which was the Paddle Pop flavour in a dairy snack form.[9]
[edit] Sales
Over 97 million Paddle Pops are sold and eaten worldwide each year.[10]
[edit] Product Information
Over 100 flavours of Paddle Pop have been sold.
Current flavours are[11]:
Previous limited edition flavours have included Caramel, Mud Puddle (Vanilla with chocolate sauce centre), Choc-Mint and Coffee
[edit] References
- ^ kidsdomain Paddle Pop stick art
- ^ artistshelpingchildren paddlepop art suggestions
- ^ Product page for a craft store selling paddle pop sticks
- ^ a b Streets Icecream website
- ^ a b Paddle Pop still cool and popular at 50
- ^ Paddle Pop Lion's still a cool cat at 50
- ^ Why ice cream's back in flavour
- ^ lovemarks entry on paddle pops
- ^ Paddle Pops in dairy snack format
- ^ Streets FAQ on Unilever site
- ^ Lovemarks: Streets Paddle Pop (Nomination)
