Package holiday
From Wikipedia, the free encyclopedia
A package holiday or package tour consists of transport and accommodation advertised and sold together by a vendor known as a tour operator. Other services may be provided like a rental car, activities or outings during the holiday. Transport can be via charter airline to a foreign country. Package holidays are a form of product bundling.
Package holidays are organised by a tour operator and sold to a consumer by a travel agent. Some travel agents are employees of tour operators, others are independent.
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[edit] Organised tours
The first organised tours dated back to Thomas Cook who, on 5 July 1841, chartered a train to take a group of temperance campaigners from Leicester to a rally in Loughborough, twenty miles away. Thomas Cook — the company — grew to become one of the largest and most well known travel agents before being nationalised in 1948. With the gradual decline of visits to British seaside resorts after the Second World War, Thomas Cook began promoting foreign holidays (particularly Italy, Spain and Switzerland) in the early 1950s. Information films were shown at town halls throughout Britain. However, they made a costly decision by not going into the new form of cheap holidays which combined the transport and accommodation arrangements into a single 'package'. The company went further into decline and were only rescued by a consortium buy-out on 26 May 1972[1]
[edit] Package tours
Vladimir Raitz, the co-founder of the Horizon Holiday Group, pioneered the first mass package holidays abroad with charter flights between Gatwick airport and Corsica in 1950, and organised the first package holiday to Palma in 1952, Lourdes in 1953, and the Costa Brava and Sardinia in 1954. In addition, the amendments made in Montreal to the Convention on International Civil Aviation on June 14, 1954 was very liberal to Spain, allowing impetus for mass tourism using charter planes.
By the late 1950s and 1960s, these cheap package holidays — which combined flight, transfers and accommodation — provided the first chance for most people in the United Kingdom to have affordable travel abroad. One of the first charter airlines was Euravia, which commenced flights from Manchester Airport in 1961 and Luton Airport in 1962. Despite opening up mass tourism to Crete and the Algarve in 1970, the package tour industry declined during the 1970s. On 15 August 1974, the industry was shaken when the second-largest tour operator, Court Line which operated under the brand names of Horizon and Clarksons, collapsed. Nearly 50,000 tourists were stranded overseas and a further 100,000 faced the loss of booking deposits.
Recently a growing number of consumers are avoiding package holidays and instead are travelling with budget airlines and booking their own accommodation. In the UK, the downturn in the package holiday market led to the consolidation of the tour operator market, which is now dominated by a few large tour operators. The major operators are Thomson Holidays, part of TUI AG, Thomas Cook AG, MyTravel, and First Choice. Under these umbrella brands there exists a whole range of different holiday operators catering to different markets, such as Club 18-30 or Simply Travel.
[edit] Dynamic packaging
Dynamic packaging is a method that is becoming increasingly used in package holiday booking procedures that enables consumers to build their own package of flights, accommodation and hire car instead of a pre-defined package.[2]
[edit] Free Independent Traveler
Free Independent Traveler/Tourist (or FIT) refers to both a way of traveling and, from an industry viewpoint, a sector within the tourism market. FITs practise a form of dynamic packaging but the emphasis is from the end-user point of view and includes the wider economic effects that FITs "spread" in their destination country as opposed to more traditional, consolidated forms of travel.
[edit] References
- ^ Thomas Cook packaged and sold (HTML). BBC (1972). Retrieved on 26 May, 1972.
- ^ Travel Agents Could Lose Out in the Dynamic Packaging Battle (HTML). First Conferences Ltd. (2005). Retrieved on 19 January, 2005.
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