Pacific Cycle
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Pacific Cycle, Inc. is a major bicycle manufacturer founded in 1983 and headquartered in Madison, Wisconsin USA. Pacific Cycle brands include DYNO, GT, InSTEP, Mongoose, Murray, Pacific Outdoors, Powerlite, Roadmaster, and Schwinn. Pacific Cycle is the only bicycle manufacturer to sell different bikes in different channels. Its bicycles are sold by Independent Bicycle Dealers (IBD) a.k.a. Local Bike Shops and at mass merchandisers such as Target, Wal-Mart, and The Sports Authority.
In 2004 Pacific Cycle was acquired by Dorel Industries.