Outdoor Advertising Association of America
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| Outdoor Advertising Association | |
|---|---|
| Type | Non-profit |
| Founded | 1891 |
| Headquarters | Washington, DC |
| Website | www.oaaa.org |
The Outdoor Advertising Association of America (OAAA) is the lead trade association representing the outdoor advertising industry. Founded in 1891, the OAAA is dedicated to promoting, protecting and advancing outdoor advertising and out-of-home advertising interests in the U.S. With nearly 1,100 member companies, the OAAA represents more than 90 percent of industry revenues. [1]
[edit] Outdoor Formats
Outdoor formats fall into one of four major categories:
Billboards
Transit
Alternative
[edit] History
The large American outdoor poster (more than 50 square feet) originated in New York in Jared Bell’s office where he printed posters for the circus in 1835.
In the beginning, American roadside advertising was generally local. Merchants painted signs or glued posters on walls and fences to notify the passersby that their establishments up the road sold horse blankets, rheumatism pills, etc. In 1850, exterior advertising was first used on street railways.
The earliest recorded leasings of boards occurred in the U.S. in 1867. By 1870 close to 300 small sign-painting and bill posting companies existed.
In 1872, the International Bill Posters’ Association of North America was formed in St. Louis.
In 1891 the Associated Bill Posters’ Association of the US and Canada was formed in Chicago. In 1925 the Poster Advertising Association and the Painted Outdoor Advertising Association joined to become the Outdoor Advertising Association of America (OAAA) combining the interests of posters and bulletins into one association.
