Ostrich effect
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It has been suggested that this article or section be merged into Behavioral finance. (Discuss) |
The ostrich effect is the phenomenon of ignoring an obvious situation. This can take place in a variety of situations. For example, someone who constantly spends beyond their means and wonders why they never have savings. Also common in business where management will "bury their head in the sand" and wonder why their business is failing.
[edit] References
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This article needs additional citations for verification. Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (June 2007) |
[edit] Further reading
- Galai, Dan, and Orly Sade. "The "Ostrich Effect" and the Relationship between the Liquidity and the Yields of Financial Assets." Journal of Business, 2006, vol. 79, no. 5.
