Orange Wednesdays
From Wikipedia, the free encyclopedia
Orange Wednesdays refers to the two-for-one cinema tickets offer that is available to Orange customers (users of its mobile phone network or its broadband / dial-up internet service offerings) in the UK on Wednesdays. It allows users to apply to buy two cinema tickets for the price of one at most cinemas across the country for the cost of receiving one service text (as of April 2007, this charge is £0.35). Prior to April 2007 the service was free to Orange customers. The price increase reflected Orange extending the promotion beyond the initial 3 year period they had intended.
Orange Wednesdays was introduced on 31 March 2004 to combat the falling numbers of people who attended the cinema on weekdays, and is sponsored by telecommunications company Orange. The promotion has been a success with Orange seeing a substantial increase in subscribers.
[edit] Advertising Campaign
The advert campaign for the promotion in the UK became very popular and is frequently shown in cinemas before films. It features the American Brennan Brown and English Steve Furst as megalomaniac and sarcastic film executives. Celebrities like John Cleese, Carrie Fisher, Steven Segal, Mena Suvari, Michael Madsen, Patrick Swayze, Elton John and Snoop Dogg have appeared in the advertisements.
[edit] How to participate
Mobile phone users text the word 'film' to 241, or call the number from their Orange mobile phone.
Internet customers first register their participation in the scheme by texting their Orange user name to 80241 from any mobile phone. Thereafter, users text the word 'film' to 80241.
