Opet
From Wikipedia, the free encyclopedia
OPET, established in 1992, is a Turkish fuel oil distribution company having the biggest network of gas stations in Turkey. It is co-owned by the Koç Group.
Its strategically strong high tonnage terminals enables OPET a 10.3 % market share. It is the fourth biggest petroleum company and the biggest fuel supplier in the energy sector in Turkey. With over 350,000 m³ of terminal (storage) capacity, OPET is Turkey's second biggest among the fuel-oil companies.
[edit] History
OPET Petroleum’s roots go back to a fuel oil distribution company, "Öztürkler Petrol" founded by Fikret Öztürk. The successful company was transferred to OPET in 1992, and rapid development in the following years helped achieving its leading position today.
OPET is functioning in the areas of retail sales, commercial and industrial oils and mineral oils. In 2001, it became licensee of 7/Eleven retailing to form store chains in its gas stations and in city centers.
Koç Holding acquired 50% of the shares of OPET in 2002. The company has two brand names, OPET and Sunpet with more than 1,200 stations throughout Turkey. With its three terminals in Körfez (İzmit), Aliağa (İzmir) and Mersin, OPET ranks second in storage capacity in Turkey. By the completion of its Marmara Ereğli terminal, it has the highest terminal capacity. The company is country's fourth largest fuel oil distributor and the number one oil exporter of the energy sector. OPET is exporting mineral oil, produced since 1994 in İzmir to countries mainly in the Middle East and the Balkans.
OPET has been the first to market 98 octane gasoline in Turkish market. The launch was communicated through the commercials starring the famous popstar Tarkan. After Tarkan, the firm has dealt with another celebrity Cem Yilmaz - the leading comedian and actor- and created a character called Mike and a car called G.I.T.T. (similar to the Knight Rider series' Michael Knight and K.I.T.T.), which gained further popularity with the promotion of GITT toys which is a talking car toy.
OPET has also been distinct with its emphasis on the corporate social responsibility campaigns.
