Online travel reservation adoption

From Wikipedia, the free encyclopedia

Online adoption refers to the percentage of travel reservations made by or for a company’s travelers using an online reservation booking tool.

Online adoption allows travel agencies and companies to reduce their total travel costs significantly.

There are many attributes of online booking systems that will influence adoption rates such as ease of use, multilingual capabilities, access to multiple global distribution systems GDS (Sabre, Galileo, Amadeus, and Worldspan), preferential pricing, the ability to influence traveler behavior in compliance with travel policy and seamless integration with other technologoies such as mid-office quality control systems.

Senior executives at top companies are endorsing online booking as the preferred booking method and, in many cases, are mandating employees to book online simply because of the measurable savings these programs can generate. (With the continued focus on cost-cutting, companies overwhelmingly cited executive support and mandates as the most effective means for driving online adoption.

References:
"GetThere Benchmark Survey Reveals Corporations Are Booking Nearly Two-Thirds of Reservations Online" at bnet

"The Myth of Online Adoption" at Cornerstone Info Sys