Online Sales Tricks

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Online Sales Tricks are unscrupulous methods of promoting and selling goods online. These include:

Contents

[edit] Best-Seller Blast

An orchestrated email campaign can cause a sales peak which raises a product into the best-seller lists. This will cost about $10,000.[1]

[edit] Second-hand Sales

Amazon.com counts second-hand sales the same as new book sales and so authors can buy lots of their titles cheaply second-hand to inflate their sales. [1]. Authors may even buy new copies using discounts but this can backfire.[2]

[edit] See also

Ballot stuffing

[edit] References

  1. ^ a b Carl Bialik (March 23, 2007), A Few Sales Tricks Can Launch a Book To Top of Online Lists, Wall Street Journal, <http://online.wsj.com/public/article/SB117459402867645874-eZqZTRCwfaC1qjChzgaWpjSb1m8_20080321.html?mod=blogs> 
  2. ^ David D. Kirkpatrick (March 6, 2002), Author's Attempt to Promote Book Backfires, New York Times, <http://query.nytimes.com/gst/fullpage.html?res=9C00E3D61230F935A35750C0A9649C8B63>