One sheet

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In the entertainment industry, a one-sheet or one sheet is a single document that summarizes a product for publicity and sales.

Contents

[edit] Cinema

The term one-sheet has a particular meaning: it refers to a specific size (typically 27" x 41" in size before 1985; 27" x 40" in size after 1985) of film poster advertising. Multiple one-sheets are used to assemble larger advertisements, which are referred to by their sheet count, including 24-sheet[1] billboards, and 30-sheet billboards. The term is also used as synonym for the poster artwork itself.[2]

Since a one-sheet is used in the official advertising for films, they are prized by both collectors of memorabilia for specific films and of film posters themselves. Film posters sold in general retailing are in poster size, which is 24 x 36 inches. Most prized are posters which have been rolled and shipped in tubes instead of being folded. Currently most posters are sent to cinemas rolled, for aesthetic reasons.

[edit] Music

In music publicity and distribution, a one-sheet is exactly what the name implies: One sheet of paper, on which information is provided about the music artist and/or a specific release which is being distributed. One-sheets often accompany a record or CD when it is being shipped to radio stations and music publications (i.e. magazines, Web-based forums, etc.). A one-sheet is sometimes also referred to as a press sheet or a promo sheet.

[edit] Layout and content

Depending on the purpose it serves, a one-sheet will often contain a variety of information about its subject. Often comprised of both images and text, one-sheets typically serve as a way to introduce the unfamiliar reader to a particular artist. The name of the artist (and perhaps the title of the release) will appear prominently. Some common elements found on a one-sheet can include:

  • Logo
  • Biographical information
  • Photograph(s) of the artist
  • Cover artwork for the release
  • Names of the stronger, more representative tracks
  • Names of tracks that might be in violation of FCC guidelines (for radio airplay)
  • List of similar artists
  • Contact information for the artist or record label

[edit] See also

[edit] References

  1. ^ Schueller, Randy. "How Billboard Is Made", How Products Are Made, July 26, 2007. Retrieved on 2007-07-26. 
  2. ^ Miller, Nancy. "One-Sheet Wonders", Entertainment Weekly, June 28, 2002. Retrieved on 2007-01-31. 

[edit] External links

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