Omnicom Group
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The Omnicom Group (NYSE: OMC) is one of the world's largest advertising agency holding company in terms of revenue (and one of the big six advertising holding companies; the other companies are WPP Group plc, Interpublic, Publicis, Dentsu and Havas). Its major holdings include the advertising agency networks BBDO, TBWA Worldwide, and DDB Worldwide. Its portfolio of companies also includes public relations, lobbying, marketing services, interactive design, and media buying services.
Omnicom's specialty marketing and public relations agency holdings are managed by its Diversified Agency Services division. The CEO of Diversified Agency Services("DAS") is Thomas L. Harrison. The President is Dale A. Adams, the CFO is John C. Doolittle, and the CIO is Jason S. Cohen. Among Omnicom's PR agency holdings are Brodeur Worldwide, Fleishman-Hillard, Ketchum Inc., Luntz-Maslansky Strategic Research and Porter Novelli. In 2005, Omnicom acquired its first search engine marketing firm, Chicago-based Resolution Media, and its first brand licensing consultancy, The Beanstalk Group.
Omnicom was formed in 1986 from the merger between advertising agency networks DDB Needham and BBDO. Sometimes referred to as the "Big-Bang" merger, it was spearheaded by BBDO Worldwide CEO Allen Rosenshine, who was responding to competitive threats from other large advertising agency comglomerates. In 1993 Omnicom acquired TBWA Worldwide, a major advertising agency network.
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[edit] Quick facts
- Revenue (2004): 9747.20 M
- Employees (2004): 61,000
- Omnicom's CEO is John D Wren. CFO is Randall Weisenburger. The Chairman of the Board is Bruce Crawford. It is headquartered on Madison Avenue in New York City.
[edit] Companies
[edit] Advertising and Media
- 180 Amsterdam / 180 LA
- AI Advertising
- Total Advertising
- AdSource
- Arnell Group
- BBDO Worldwide
- Colangelo
- Proximity Worldwide
- DDB Worldwide
- Downtown Partners (Toronto) Agency Website: [1]
- Element 79 Partners
- Goodby Silverstein & Partners
- GSD&M
- Martin/Williams
- Merkley & Partners
- OMD
- PHD
- Resolution Media
- Rodgers Townsend
- TBWA Worldwide
- TEQUILA\
- The Integer Group
- The Peter Group
- Topak Marketing, Inc.
- TracyLocke
- Zimmerman Advertising
- The Zimmerman Agency [2]
[edit] Channel & Field Marketing
[edit] Public relations
- Brodeur Worldwide
- CONE
- Fleishman-Hillard
- Ketchum
- Porter Novelli International
- Pleon
[edit] Customer Relationship Management
- Agency.com
- Alcone Marketing Group
- AtmosphereBBDO
- Direct Partners
- GMR Marketing
- Integer Group
- Javelin Direct
- LLKFB
- Organic, Inc.
- Rapp Collins Worldwide
- Russ Reid Co.
- Targetbase
- U.S. Marketing & Promotions
[edit] Full Service Marketing Agencies
- TPG Direct
- Grizzard Communications Group [4]
[edit] Specialty
- Shift
- Bernard Hodes Group
- Changing Our World, Inc.
- Cline Davis & Mann
- Corbett Accel Healthcare Group
- Critical Mass Inc.
- Dieste, Harmel & Partners
- Doremus & Co.
- Eden Communications Group
- Hall & Partners
- Harrison & Star Business Group
- Hornall Anderson
- Interbrand
- Interbrand Zintzmeyer & Lux
- Ketchum Directory Advertising
- KPR
- LIVE Communication
- LyonHeart
- Millions of Us LLC
- Recruitment Enhancement Services
- Seragini Brand Design
- Millsport
- Davie-Brown Entertainment
- ipsh!
- The Marketing Arm
- The Beanstalk Group
- Wolff Olins
- Radiate Group
[edit] Market Research
[edit] Competition
In order of revenue
- WPP Group PLC (NASDAQ:WPPGY)
- Interpublic Group (NYSE:IPG)
- Publicis Groupe (NYSE:PUB)
- MDC Partners (NASDAQ:MDCA)
- Havas (Delisted from NASDAQ)
[edit] Timeline
- 1986 merger of Doyle Dane Bernbach, Needham Harper Steers, and BBDO
- 1986 Omnicom established
- 1988 The Team of Fred J. Meyer, John Watt and Dennis E. Hewitt join Omnicom.
- 1991 WPP sells its 22% stake in AMV to Omnicom for £7.5m
- 1993 Omnicom invests in ailing UK group Aegis
- 1993 TBWA acquired by Omnicom
- 1994 Matthew Freud sells Freud Communications to Abbott Mead Vickers
- 1996 Omnicom sells 13% holding in Aegis for £45.4m
- 1996 buys Ketchum Communications
- 1996 Omnicom's BBDO Worldwide raises stake in AMV from 28.4% to 29.6%
- 1996 Ketchum and Hong Kong-based Newscan establish Ketchum Newscan
- 1997 takes stakes in interactive agencies: Agency.com, Organic Online, Razorfish, Interactive Solutions
- 1998 Omnicom buys Abbott Mead Vickers for £346m [1]
- 1998 buys Gold Greenless Trott for £143m
- 1998 takes 20% of I&S, Japan's eighth-largest ad agency
- 1999 buys Sheppard Associates
- 1999 buys M/A/R/C Research
- 2001 buys Grizzard Communications for US$91m
- 2001 Matthew Freud leads £10m buyout of Freud Communications
- 2001 Omnicom buys The Washington Group
- 2001 buys Stromberg Consulting
- 2001 takes stake in Estrategia Assessoria de Comunicacao in Brazil
- 2001 buys Corporate Technology Communications
- 2002 creates Element 79 Partners agency in Chicago
- 2002 buys TPG (inc The Peter Group, AI Advertising and Topak Marketing)
- 2002 buys Aaron Walton Entertainment
- 2005 buys Resolution Media
- 2005 buys Luntz-Maslansky Strategic Research
- 2006 buys Rodgers Townsend
- 2006 buys majority shareholding in 180 Amsterdam and 180 LA
[edit] Governance
The company is governed by a board of directors. Current members of the board are: Robert C. Clark, Leonard S. Coleman, Jr., Errol Cook, Bruce Crawford, Susan Denison, Michael Henning, John R. Murphy, John R. Purcell, Linda Rice, Gary Roubos, and John D. Wren.
