Olivia (company)
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| Olivia | |
|---|---|
| Type | Travel |
| Founded | 1973 |
| Founder | Judy Dlugacz |
| Headquarters | San Francisco, United States |
| Key people | Amy Errett (CEO) |
| Revenue | $25 million (2007) |
| Website | http://www.olivia.com |
Olivia is a travel company which sells cruises and resort vacations marketed towards lesbian customers. It was founded by Judy Dlugacz in 1973 as a women’s record label, Olivia Records. It offered its first all-woman cruise in 1990 and remains the only company in the world offering cruises catering just to lesbians.[1] Like its parent company, Olivia takes its name from the heroine of a pulp novel by Dorothy Bussy who fell in love with her headmistress at French boarding school.
The company has attracted attention due to endorsements from lesbian celebrities, such as golfer Rosie Jones (who was the first professional athlete in America to endorse a gay-oriented company)[2] tennis player Martina Navratilova and basketball player Sheryl Swoopes. Entertainers who have performed on Olivia cruises include the Indigo Girls and Margaret Cho.[3]
The company was involved in mild controversy in 1998 when its attempt to buy an ad on the sitcom Ellen's hyped "coming out" episode was rejected by ABC.[4]
[edit] See also
- Gay marketing
- List of gay resort areas
- R Family Vacations for LGBT families.
[edit] References
- ^ Wu, Stan. "Gay travel: Cruise trends", Miami Herald, 2007-11-18.
- ^ Whitley, David. "Jones' endorsement could further national debate on gay issues", Orlando Sentinel, 2004-03-24.
- ^ Saracevic, Alan T.. "Swoopes' revelation pays off", San Francisco Chronicle, 2005-10-30.
- ^ Goodman, Tim. "ABC TAKES ELLEN FLAP ONLY SO FAR", Contra Costa Times, 1997-04-15.
