Oatmeal Crisp

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Oatmeal Crisp is a cereal brand from General Mills. It consists of flattened, fried, oatmeal flakes glazed with a sugary coating. There are six types: Raisin, Almond, Triple Berry, Apple Brown Sugar, Maple Nut, and the newest release, Vanilla Yogurt.

Once sported the slogan "But its not oatmeal" but more recently have switched to several new gimics, including the reverse psychology-based "But you won't like it" campaign.

A commercial from August 2006 has a father putting a 'G' before the name to make Goatmeal Crisp. However, in one shot, the 'G' is missing.