O2TV

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The correct title of this article is O₂TV. It features superscript or subscript characters that are substituted or omitted because of technical limitations.

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The First Youths TV-Channel O₂TV is a Russian independent socially-political TV channel, target audience of which are youths between 18 and 29, who as the 2006 presentation reads would constitute an influential portion of electorate at Russian legislative and presidential elections. ^[1]

Audience of O₂TV exceeds 30 million people and adds another 1 million every month. The channel is broadcast in over 300 cities of Russia, as well as cities of the CIS countries. ^[2]

1 History
2 Positioning
3 References
4 External links

[edit] History

In 2006 the channel, which had already existed for 2 years as a music channel was transformed into and rebranded as a socially-political one. That time it had a reach of only 14 million people, including 1.7 million citizens of Moscow. According to the President of the channel Vasily Lavrov, "We had the aim to create an independent media resource, and we did it." ^[1]

The very title O₂TV is derived from the chemical designation for an oxygen molecule, O₂. A popular brand of the channel — "oxygenic television" draws a similarity to the Russian slang taboo adjective with the meaning of "perfect, great". ^[3]

[edit] Positioning

The O₂TV is positioned as "one of the first TV project, which aren't devoted to housewives". Instead, it's "television for youths, those who are little interested in the traditional TV stuff, those who live full-life". The major principle of the channel is a live communication with the viewers. O₂TV doesn't buy any content, but produces it by its own forces. ^[2]

According to Vasily Lavrov, "O₂TV is antitelevision in the sense, what's the today TV in our country. We are against bubblegum music, platitude, beavisbuttheads, petrosyans, serdyuchkas and total seamy side on traditional TV. Our task is to form sound world-view of young people, but not to copy the consciousness of a dumb western inhabitant. In our country clever, talented people live who should recognize themselves at the TV screen." ^[4]