Nudie Jeans
From Wikipedia, the free encyclopedia
Nudie Jeans is a Swedish clothing brand and a subsidiary of Svenska Jeans AB, founded in 1999 by Maria Erixsson, a former employee and AD of Lee Europe and Swedish designer JC. As of 2003, the company had 12 employees, revenue of 93 million Swedish kronor and a net income of 13.6 million kronor. 70% of their revenue was generated outside of Sweden[1]. These figures are likely to have increased massively during the past 3 years as the brand has become more popular (in 2004, Nudie's net income increased by 70%[2]).
Nudie specialise in raw & prewashed denim jeans, but the company's collection includes many other items of casual clothing & accessories. In 2003, denim jeans comprised 70% of their total sales [3]. The brand is, alongside Acne Jeans, WESC and J. Lindeberg, one of the most successful new Swedish clothing companies (both domestically & internationally); Nudie clothing retails in over 20 countries. [4].
