NTSC-C

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NTSC-C is a regional lockout created in 2003 by Sony Computer Entertainment for the official launch of its PS2 gaming system into the mainland Chinese market[1].

Contents

[edit] Mainland Chinese market

The system's original model, then called PlayStation 2, was launched back in 2000 in Japan, North America, Europe, Oceania and South East Asia, it was not introduced in mainland China because of the local mass piracy system. In November 2003, Sony China Chairman Hiroshi Soda explained the situation: "Sony was previously reluctant to introduce PlayStation 2 into the Chinese market due to the piracy problem. But we changed our minds as we think that the piracy situation cannot be controlled 100 percent, not only in China but also in many other countries and regions in the world. We have to be courageous, to face the reality."[2]

However the situation changed in November 2003 as Sony China announced the PlayStation 2 (SCPH-50009 "Satin Silver" type) was planned to be launch in mainland China for Christmas, official release date was December 20th, 2003. Sales would be first limited to five large industrialized cities Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu, then distribution would start in the whole country. However on the eve of Christmas, arguing an "unfavorable environment"[3][4], Sony China delayed the mainland release to next year with the system's new "slim" type PSTwo and sales limited to Shanghai and Guangzhou[5]. Meanwhile Kenichi Fukunaga, a Sony Japan spokesmans in Tokyo, reportedly declared "the company simply had not prepared in time for the China launch" [6].

The "NTSC/C" regional lockout for mainland China was specially created as the system is also a home NTSC DVD player with its specific Zone 6 regional code which is not compatible with the bordering countries, Japan is Zone 2, South Korea, Hong Kong and Taiwan are both Zone 3, etc.

The first batch of NTSC/C games was released in December 2005. Along with Sony Computer Entertainment Japan, third part publishers include local branches of Bandai and Namco among others. NTSC-C PSTwo type is SCPH-70006 CB ("Black").

[edit] Marketing definition

"C" stands for China. Hong Kong, Macau and Taiwan are part of the NTSC-J region which was initially created for Japan though.

The term NTSC-C is used to distinguish regions in console video games, which use televisions of NTSC or PAL display standards. NTSC-C is used as the name of the video gaming region of continental China.

Games designated as part of this region will not run on hardware designated as part of the NTSC-J (that include Traditional Chinese 中文版 version for Hong Kong, Taiwan, Singapore and Malaysia, instead of Simplified Chinese for China), NTSC-US and PAL (or PAL-E, "E" stands for Europe) mostly due to the regional differences of the PAL (SECAM was also used in the early 90s) and NTSC TV standards, but there is also a concern of copyright protection trough regional lockout built into the video game systems and games themselves, as a same product can be edited by different publishers from a continent to another.

[edit] Notes

  1. ^ SONY CHINA ANNOUNCES LAUNCH OF PLAYSTATION2 INTHE CHINA MAINLAND MARKET, Beijing, November 28th, 2003
  2. ^ PlayStation 2 finally comes to China, Paul Johnson, November 29, 2003
  3. ^ Sony delays playstation 2 launch in China
  4. ^ Sony cancel PS2 launch in China, Rich Kavanagh, December 24, 2003
  5. ^ Sony finally launch Playstation 2 in China, Rich Kavanagh, January 07, 2004
  6. ^ Sony delays playstation 2 launch in China, China Daily, 2003-12-25

[edit] See also