Now and Later

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Now and Later

Now and Later is a brand of fruit-flavored taffy-like product which is organized into squares packaged in colorful paper. The candy is sold in packages containing 3 plastic-wrapped packs of 6 Now and Laters each, with each plastic-wrapped pack containing a different flavor.

The slogan "Hard 'N Fruity Now and Soft 'N Chewy Later" can be found on the package. Now and Laters are initially tough to chew when placed in the mouth, but eventually soften and resemble taffy.

Contents

[edit] History

Now and Laters were introduced by the Phoenix Candy Company in 1962. The original Now and Laters' colors were red, green and blue. However after the buyout by Beatrice Foods in 1978 the flavors were changed to the more PR-Friendly Strawberry, Apple and Grape. Throughout its lifetime, Now and Laters have added many new flavors.

Since 2002[1], the candy has been manufactured by Farley's and Sathers Candy Company. 16 flavors are currently available.

[edit] Flavors

  • Apple
  • Apple/Cherry split
  • Banana
  • Banana/Strawberry split
  • Black Radberry
  • Blueberry
  • Blue Radberry
  • Bubble Gum
  • Cherry
  • Cherry Apple

Delicious Dixon Berry

  • Grape
  • Green Tingleberry
  • Lime
  • Mango Melon
  • Mystery Mix
  • Orange
  • Pineapple
  • Peach Smash
  • Purple Wildberry
  • Red Radberry
  • Rainbow
  • Strawberry
  • Tropical Lemonade
  • Tropical Punch
  • Watermelon
  • Skeet Radberry
  • Gananna
  • Cooder Tingleberry
  • Tasty Thompsonberry

[edit] April Fools Day

There were also three flavors released for April Fools' Day, 1983:

  • Broiled Salmon
  • Chicken-Fried Steak
  • Huevos Rancheros

[edit] Hip-Hop

Now & Laters are referenced numerous times in the Hip-Hop community.

  • In the Lupe Fiasco song "Gold Watch" from Lupe Fiasco's The Cool, Lupe recites "I like Goyard bags and green Now & Laters."
  • In the Big L song "Da Graveyard" on Lifestylez ov da Poor & Dangerous, Lord Finesse raps, "It's the man with more wild flavors than motherfuckin' Now & Laters."
  • In the Beastie Boys song "Get it Together", Q-Tip_(rapper) raps "I eat the fuckin' pineapple Now & Laters".
  • On the DMX reality reality show DMX: Soul of a Man, DMX has a dentist appointment due to pulling a filling out after eating Now & Laters.
  • Artist Tommy Danger is known as "The Now & Later Man," after being addicted to them growing up.[1]
  • R&B Singer Chris Brown, has an unreleased track entitled, "Now & Later", referring to the candy, with lyrics such as "Your my Now & Later girl/Like a cherry flavor, Life-Saver."
  • On his second Bobby Digital album, Digital Bullet, Wu-Tang Clan leader RZA raps the following on the track "Must Be Bobby": "Hit the bodega for a 40 ounce son, Garcia y Vega/Two bags of chips, and one pack of Now & Laters."

[edit] References

  1. ^ Tommy Danger The Now And Later Man