NOW! (1979-81 magazine)

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NOW! was a British newsmagazine founded by entrepreneur Sir James Goldsmith, partly as a vehicle for his right-wing political views. It was established in 1979, taking advantage of the market opportunity created when The Sunday Times and its magazine were closed by a labour dispute. Despite good sales on the first issue, NOW! misjudged the market and the competition from Sunday newspapers and the newsmagazines The Economist, Time and Newsweek, never meeting circulation targets and incurring heavy losses. After 84 issues, it closed in 1981.[1]

[edit] References

  1. ^ Staff. "Suddenly, Now! Is Never", Time, May 11, 1981. "With losses mounting, Goldsmith folds his newsmagazine" 
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