NorgesGruppen
From Wikipedia, the free encyclopedia
| NorgesGruppen ASA | |
|---|---|
 |
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| Type | Public |
| Founded | 1994 |
| Headquarters | Oslo, Norway |
| Area served | Norway |
| Key people | Sverre Leiro (CEO) |
| Industry | Grocery |
| Revenue | ▲ NOK 36.6 billion (2006) |
| Operating income | NOK 1,453 million (2006) |
| Employees | 25,000 (2007) |
| Website | www.norgesgruppen.no |
NorgesGruppen is a Norwegian is corporation that operates as wholesaler and retailer within grocery stores and kiosks. It is the largest trading company in Norway, with a 36,7% market share within groceries. In 2006 it had 1,898 stores and 766 kiosks. The group dates back to 1994 when a number of mayor wholesalers merged to create the corporation.
[edit] Retail
The company has a number of chains related to it, both operated by the company itself and through franchise. This include Kiwi (low price grocery), Meny, Centra, Jacobs, Spar, Ultra (all supermarkets), Joker (local stores) and Mix (kiosks).
[edit] Wholesale
The retail section is organised through the ASKO companies and Storcasher, including wholesale to the retail segment and to other mayor institutional clients. It includes 18,000 products and 12,000 customers organised in nine regions, 13 warehouses with the central warehouse at Vestby. Some other small retail chains use NorgesGruppen as wholesaler, including Bunnpris.
[edit] Brands
NorgesGruppen holds a number of corporate brands, with Unil AS responsible for the development and management of the internal producs. The brands are:
- First Price (cheapest brands)
- Eldorado (food and drinks)
- Fiskemannen (fish)
- Slakter'n (meat)
- Rimco (soaps etc)
- Smart (animal feed)
- Seidel (beer)
