Noblesse (cigarette)

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Noblesse cigarette
Noblesse cigarette

Noblesse (Hebrew: נובלס) is an Israeli cigarette brand produced by Dubek, Israel's oldest cigarette manufacturer. The brand, launched in 1952 in a distinct green, 80mm, 'soft-pack' which has never been dramatically changed, is the oldest in Dubek's product line. The cigarette also has the highest tar (19mg) and nicotine (1.3mg) amounts available on the Israeli mass-market.

Dubek has since released two different versions under the same Noblesse brand; a lower nicotine/tar blend in light-green packaging (Noblesse Blend - it is illegal to use the term 'lite' on cigarettes in Israel[1]), and an even lower nicotine/tar blend in blue packaging (Noblesse American Blue).

Noblesse cigarettes are also distributed or sold by the Israel Defense Forces to soldiers in Israeli military prisons.

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