Nobby's

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Nobby's is Australia's largest producer of pre-packaged nuts. Crisps are also sold under the Nobby's brand. The company is owned by The Smith's Snackfood Company. Nobby's products are typically sold in supermarkets as well as pubs.

In the early 2000s their products also started to appear in the UK. They are manufactured there by Walkers under licence, but they have kept all references to this off of the packaging.

Nobby's famous sexually suggestive marketing campaign is "Nibble Nobby's Nuts". In the UK, this advertising campaign featured glam-rock group Slade's lead singer Noddy Holder shouting "NOT NODDY, NOBBY!", after a crowd assemble to attempt to 'nibble' Noddy's 'nuts'.

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