no name (brand)

From Wikipedia, the free encyclopedia

This article refers to a private label brand. For other uses, please see No Name.
 This article does not cite any references or sources. (April 2007)
Please help improve this article by adding citations to reliable sources. Unverifiable material may be challenged and removed.
This article may not meet the general notability guideline or one of the following specific guidelines for inclusion on Wikipedia: Biographies, Books, Companies, Fiction, Music, Neologisms, Numbers, Web content, or several proposals for new guidelines. If you are familiar with the subject matter, please expand or rewrite the article to establish its notability. The best way to address this concern is to reference published, third-party sources about the subject. If notability cannot be established, the article is more likely to be considered for redirection, merge or ultimately deletion, per Wikipedia:Guide to deletion.
This article has been tagged since March 2008.

no name (all lower case) (French sans nom) is a brand used by Loblaw Companies Ltd.-owned grocery stores in Canada to refer to their value line of private label brand products. It predates their President's Choice brand.

The brand has always been associated with the colour yellow; all packaging is primarily in this colour, with a simple graphical layout. Recently, however, packaging for the brand has become more elaborate, utilizing a no name logo and photography of the product. In a 1987 episode of CTV television program Live It Up!, a "What bugs you?" segment involved the concern over their simple labelling, as their lineup of sprays, which includes those used in the preparation of food and those used for cleaning, may confuse consumers and may be hazardous to a person's health if a wrong spray is accidentally used. An executive from Loblaws appeared on the show to introduce changes to their no name sprays: sprays with yellow caps are safe to be used in the preparation of food, while sprays with red caps can be hazardous to a person's health if consumed.

v • d • e
George Weston Limited
Corporate Directors
A. Charles Baillie • Robert Dart • Peter Eby • Phillip Farmer • Anne Fraser • R. Donald Fullerton • Anthony Graham • Mark Hoffman • Allan Leighton • John Makinson • Robert Prichard • Wendy Rebanks • Galen Weston • Galen G. Weston
President's Choice brands
Food or drink brands
Arnie's Bagels • Arnold • Boboli • Brownberry • Country Harvest • Entenmann's • Exact • Freihofer • George Weston Bakeries • Interbake Foods • Neilson Dairy • no name • Stroehmann Pennsylvania Dutch Bakers • Thomas' • Wonder Bread (in Canada)
Loblaw Companies supermarkets