No Frills Supermarkets
From Wikipedia, the free encyclopedia
- For the Canadian grocery store chain of the same name, please see No Frills (grocery store).
No Frills Supermarkets, Inc. is a grocery store chain in eastern Nebraska and western Iowa, United States. The company was started by Harold Cooperman. No Frills received its name from the idea of a grocery store where instead of focusing on the appearance of the store, or "frills", the focus would be on the competitive pricing of products and overall support of customers.
