No Fear

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No Fear
Type Clothing Company
Founded 1989
Founder Marty Moates, Mark and Brian Simo
Headquarters Carlsbad, California Flag of the United States
Industry Apparel/Retail
Products Action Sports Apparel
Employees 450
Divisions No Fear MX
Website NoFear.com

No Fear is a lifestyle clothing brand that was created in 1989 by Marty Moates, Mark Simo, and Brian Simo. The shirts feature existential slogans or quotes that tout the virtues of extreme sports. The themes: fear of death, lack of laziness, contempt for social norms and the law.[1]

No Fear Inc. products are sold at various leading retail stores and company owned stores. It also offers SoBe No Fear energy drinks under the same brand, in a joint venture with SoBe. The company currently employs about 450 people.

On February 12, 2008 World Extreme Cagefighting announced that the No Fear Energy Drink brand has entered a deal with the WEC as the promotion's official presenting sponsor and exclusive energy drink sponsor. The partnership is set to begin with an event scheduled to take place in Albuquerque, New Mexico on February 13, 2008.[2]

[edit] References

  1. ^ CURRENTLY IN CULTURE. mbconf.ca. Retrieved on 2008-01-23.
  2. ^ No Fear Sponsors WEC. WEC.tv. Retrieved on 2008-02-12.

[edit] External links