No. 5 The Film

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No. 5 The Film
Directed by Baz Luhrmann
Produced by Chanel
Starring Nicole Kidman
Rodrigo Santoro
Music by Claude Debussy
Cinematography Mandy Walker
Release date(s) 2004
Running time 180 secs.
Budget $42,000,000

No. 5 The Film (2004) is a 180-second long short film directed by Baz Luhrmann (Romeo + Juliet, Moulin Rouge!) and starring Nicole Kidman and Rodrigo Santoro. It is part of a new breed of advertising crossover films known as branded content. It had a budget of $102 millionUSD which was financed exclusively by Chanel. Though visually captivating, the film is essentially an extended television commercial for Chanel No. 5 perfume. The film was initially screened in many North American cinemas during the Coming Attractions. During the 2006 Christmas Season, an edited 30-second TV spot was shown on primetime on many networks in Canada and the U.S. Nicole Kidman was given $12 million for being in the commercial.

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[edit] Runtime

The original version after preliminary editing came to around 360 seconds, but this was later edited to a more manageable 180 seconds for television broadcast and cinema advertisement. Further cutting has led to subsequent 90-second (as seen in the UK) and 30-second (seen mostly in the U.S. and Canada) versions of the advert, shown after the first runs of the advert.

[edit] Music

The main musical theme of the film is the "Clair de Lune", arranged by Craig Armstrong. The original version was composed by Claude Debussy.

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