Njiva

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Njiva was a monthly magazine from the city of Subotica in Bačka, autonomous province of Vojvodina, Serbia. It has been printed in Croatian language.

Its publisher was Hrvatsko kulturno društvo (Croat cultural society) from Subotica..

The first, and as it appeared lately, the only edition was published on January 2, 1947.

The editors of this magazine were known cultural activists of Croats from Bačka, Balint Vujkov and Matija Poljaković.

Njiva's texts, in which no subject was avoided, brought them many enemies in the former Yugoslav press, in which they criticised Njiva sharply, often without arguments. It should be accentuated that Njiva Nr.1 was published in times after WWII has ended, in the times when Yugoslav Communist regime was copying Soviet model (note: censorship) and it was in excellent relations with Stalin.
Additionally, after a period of equal approach, Yugoslavia and its member PR Serbia applied new policy toward Croats in autonomous province of Vojvodina. All newspapers, institutions and societies of Croats of Vojvodina, especially the ones with Croat attribute in their names were slowly extinguished , merged with Serb ones or renamed that way, so it could not be seen that these subjects are related to Croats (e.g. Croatian national theater in Subotica, newspaper Hrvatska riječ, football squad HAŠK Građanski from Subotica etc.). ,
These media attacks and new Serbia's policy resulted in stopping of Njiva's publishing after its first edition.

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