Nixon Watches
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Founded in 1997 in Encinitas, California, Nixon is an accessories company for the youth lifestyle market. Nixon began with a small line of custom built, team designed watches with focused distribution in specialty surf, skate, snow and fashion stores. Expanding into accessories and limited softgoods in 2000, Nixon has continued its growth into over 25 countries.
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[edit] Purchase
In January 2006 Nixon was purchased by Billabong International for $54.6 million and was expected to contribe around 5%-6% in the 2006-2007 financial year. Billabong (swimwear)
“The Billabong group has a lot to offer; the character of their leadership, our shared vision of Nixon’s future and their expertise in the specialty markets make them the perfect choice.” - Nixon co-founder Andy Laats.
[edit] Nixon Surf Challenge
Since 2000 Nixon has hosted a surf challenge in San Sebastian, Spain near the Spanish/French border. With a diverse history and natural beaches, it was considered a favortie surfing spot in Europe by invited riders. Though the contest has a 10,000 euro purse, surfing is peer-judged - something that Transworld Surf has called a "refreshing change". [2]
[edit] Team
Nixon sponsors Fashion Riders.
[edit] Skate
Bob Burnquist, Colin McKay, Danny Way, Paul Rodriguez, Jr., Rick McCrank, Ryan Sheckler, Tony Hawk
[edit] Surf
Andy Irons, Bruce Irons, Chris Malloy, Dan Malloy, Dean Morrison, Jon Rose, Keith Malloy, Rob Machado, Claire Bevilacqua
[edit] Snow
Dave Downing, Erik Leines, Hana Beaman, Jeremy Jones, J.P. Walker, Todd Richards, Romain De Marchi, Gigi Ruf, Danny Davis,
[edit] Motocross
Travis Pastrana
[edit] Watch models
Nixon offers a variety of watches within various styles and classes for both Men and Women. Though once categorized by a system of "classes" (such as business, elite, etc.), products are now divided by men's, women's, and the elite class. Nixon watches vary greatly in their functions and style. Many watches have been taken out of production either completely or replaced by a similar style of watch. Many of the watches that are currently in production have different styles for that particular model.
[edit] Men's watches
The Fidelity
The Scout/The Scout Leather
The Atom/The Atom DL/The Metal Atom
The Score/The Score PU
The Quatro
The Time Teller/The Time Teller Canvas
The Manual
The Answer
The Lowdown/The Lowdown TI
The Dork/The Metal Dork
The Rocker
The Gauge/The Gauge PU
The Operative
The Cannon
The Graduate/The Graduate SS
The Sentry
The Tach/The Tach PU
The Rotolog/The Rotolog leather
The Key
The Dictator
The Revolver
The Kink
The Block/The Block SS
The Va Jay Jay
The Venture
The District
The Rover/The Rover SS
The GTO
The Big Rig
The Player
The Capital
The Esquire/The Esquire CS
The Duke
The Connect
The Channel T
The Delta II PU/The Delta II SS/PU
The Super Hero TI-PU/The Super Hero SS
The Rover/The Super Rover/The Super Rover SS
The Ticket
The Insider
The Tide Rover SS/The Tide Rover T1
The 51-30 PO/The 51-30
The Murf
The Banks
The Sultan
[edit] Elite Class
The Automatic SR
The Capital Automatic
The Zillamatic
The Ceramic Player
[edit] Women's Watches
The Spree/The Spree SS
The Tribella
The Vega/The Vega SS
The Small Scout
The Trixie
The Small Lowdown
The Groove
The Skyline
The Crystal Compact - L
The Cougar
The Kensington
The Widgi
The Loft
The Chalet/The Chalet Leather
The Mini GTO
The Motif
The Rayna
The Deveaux
The Metric/The Metric Leather
The Mazzy
The Rig
The Duchess
The Small Player
The Ivy
The Small Ticket