User:Nissin Top Ramen

From Wikipedia, the free encyclopedia

Nissin Top Ramen is the original instant ramen noodle meal, introduced in the United States in 1970.

The versatility of Top Ramen makes it a true family favorite. It's a soup, it's ramen noodles, and it's the best value you'll ever find in the grocery store. And with so many ways to enjoy Top Ramen, it's one meal that always stirs the appetite (from Nissin's website: Top Ramen; [[1]])

Momofuku Ando: Nissin's Charismatic Founder

Nissin founder, Momofuku Ando, has always instilled a sense of commitment and quality in Nissin products. Today, Nissin's corporate philosophy inspires this same commitment to taste, convenience, and quality. Mr. Ando began the company as part of a humble family operation back in 1948. Faced with sparse food sources after World War II, Mr. Ando realized that a quality, convenient ramen product would help to feed the masses. His goal was to create a satisfying ramen that could be eaten anywhere, anytime. In 1958, Nissin introduced "Chicken Ramen", the first instant ramen. Ironically, it was considered a luxury item, since Japanese grocery stores sold fresh Japanese noodles (udon) at one-sixth the cost of Mr. Ando's new food concept.

Still, Mr. Ando was convinced that his revolutionary new method of preparation would sell. The concept seemed simple enough. All users would have to do is simply remove the ramen from its package, place it in a bowl, add boiling water, cover the bowl, and wait three minutes. The conservative Japanese food industry, however, rejected the product as a novelty with no future. They had never been so wrong.