Next Fifteen Communications
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| Next Fifteen Communications | |
|---|---|
| Type | Public Company |
| Founded | 1981 |
| Headquarters | Paris, Munich, Milan, Madrid, New York, Boston, Sydney, Tokyo, San Francisco, Beijing, Shanghai, Singapore, Hong Kong, Seattle, London, Hong Kong |
| Key people | Tim Dyson, Aedhmar Hynes, Clive Armitage, Hugh Birley, Grant Currie, Sarah Howe, Caryn Marooney, Margit Wennmachers |
| Industry | Communications |
| Products | Public relations |
| Revenue | $120m |
| Employees | 900 (2006) |
| Website | http://www.next15.com/ |
Next Fifteen Communications (LSE: NFC) is an international holding company for several large public relations consultancies. It employs over 900 people around the world through its six subsidiaries. These subsidiaries are: August.One, Bite Communications, Inferno, Lexis, OutCast Communications and Text 100. Its major customers include Apple Computer, IBM, Microsoft, Cisco, AMD and Sun Microsystems. The company is traded on the London Stock Exchange's AIM market.[1][2]
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[edit] History
The Group was founded in 1981 by Tom Lewis and Mark Adams in London. Its first major client was Microsoft which it launched in Europe in 1982.[1] In 1984 Tim Dyson joined the firm, later becoming its CEO. He oversaw its international expansion and flotation on the London Stock Exchange in late 1999.
[edit] Significance
Next Fifteen has helped shape international PR practices and standards for over 25 years. The Group's subsidiaries are recognized by a number of industry organizations including the PRSA, PRCA [3] and Council of PR Firms.[4]
[edit] Subsidiaries
[edit] Bite Communications
Bite Communications is a communications consultancy with offices in London, New York, San Francisco, Stockholm, Hong Kong and Beijing. With a mission to deliver fearless and boundless communications campaigns to its range of business to business and business to consumer clients, Bite has built its business on developing creative, results orientated campaigns for market-leading blue chip as well as fast growing emerging start-up brands. Its client list includes Apple Computer, AMD, Cisco, Samsung, Sun Microsystems and Toshiba.
[edit] OutCast Communications
OutCast Communications is a San Francisco-based public relations agency. Its East Coast offices are located in New York City.
The company has provided services for Dell, EMC, Fortify Software, Ingres, JotSpot, lala.com, Navio, Omniture, RSA Security, salesforce.com, StumbleUpon, VMware, Wyse, Yahoo!, Zazzle, and Zimbra.
The firm was founded in 1997 by Caryn Marooney and Margit Wennmachers. Since 2002, OutCast has hosted an annual media event in Silicon Valley. The firm has also worked with O'Reilly Media's Web 2.0 conference.
The company has been recognized by several media outlets for its work in technology media relations.[5][6][7][8]
[edit] Text 100
| Text 100 | |
|---|---|
| Type | Subsidiary of Next Fifteen |
| Founded | 1981 |
| Headquarters | global and Second Life |
| Key people | Aedhmar Hynes |
| Industry | Communications |
| Products | Public relations |
| Revenue | $60m |
| Employees | 500 (2006) |
| Parent | Next Fifteen Communications |
| Website | www.text100.com |
Text 100 is the firm that launched Microsoft in Europe in 1982. It provides PR services to a large number of global organizations and serves clients doing business in most areas of technology.
Text 100 has over 500 employees and 31 offices worldwide including one in Second Life [9] where it became the first firm to open a virtual PR agency in 2006.[10] [11] Clients include IBM, Xerox, Cisco, FujiFilm, Lenovo, and eBay.
Tom Lewis and Mark Adams founded Text 100 in London in 1981. It opened its first international office in Paris in 1989 and 1995 it opened its first offices in Asia and the US.
Text 100 has been recognized for its contributions by industry bodies including the Council of PR Firms [12] PRSA, PRCA [13] and the Holmes Report. It was named the 2005 Holmes Report Technology Public Relations Agency of the Year. A full list of awards won by the agency can be found on its website.
In addition, CEO Aedhmar Hynes has been recognized by PRWeek magazine as one of the 50 Most Powerful Women in PR.
[edit] References
- MoneyWeek, January 24, 2006 - Confident Next Fifteen trades 'in line'
- The Daily Telegraph - The Questor column - Edited by James Quinn - Last Updated: 1:29am GMT 24/01/2007
- The Daily Telegraph, Market miscellany, Edited by Edward Simpkins (Filed: 26/06/2005)
