Talk:New Patriotic Party

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National Acceptability The track records of the people of Ghana are very sensitive over the behavior of anyone who is seeking for public office. So perhaps they are afraid of malfeasance of public funds. So Ghana needs someone who has never been accused or caught in any form of loss to the state. Nana Akkufo Addo is the one person whom nothing of that sought has ever happened. How Marketable the Person Is It is also undeniable fact that Ghana needs someone who has knowledge in all aspect of Ghanaian culture and values. These comprises of political knowledge (history) and the need of Ghanaians and personal plan for further national development. High Personality So many greatest leaders has convince people to follow them by share force of the personality, this is sometimes referred to as charisma (additional capabilities).he is well versed in Ghanaian politics this is because ,he has been in the game of politics for a very long time, also he has excel very well in all aspects of politics. Briefly he is a very brave person and has utmost confidence in himself.

Persuasive Person So to one behavior Ghanaians required of a leader is someone who has persuasive language, passionate, appeal and convincing power. The ability to communicate effectively and persuasively to the public and to his own colleagues, it’s a mark of a good leader to influence people to give their mandate at the pool. So for these reasons that one is confident that he will get a positive response from the pubic when marketing someone like Nana Akkufo Addo. Experience and Achievements Nana Addo Dankwa Akufo-Addo (born March 29, 1944) is a Ghanaian politician and diplomat. He is the presidential candidate of Ghana's ruling New Patriotic Party (NPP) for the 2008 election. Akufo-Addo was one of the founding members of the NPP in 1992, and was also the founder and first chairperson of the Ghana Committee on Human and People's Rights. Under President John Kufuor, Akufo-Addo was the Attorney-General and Minister of Justice from 2001 to 2003; he was then Minister for Foreign Affairs from April 2003 to July 2007, when, in accordance with his political party's rules, he resigned, along with seven others, to seek the presidential nomination of his party. The minister for Foreign Affairs is the Ghana government official who is responsible for overseeing the country's foreign policy and international diplomacy. The minister is usually one of the most senior members of Cabinet. The current Minister for Foreign Affairs is Akwasi Osei-Agyei. A recent newspaper article described him as a potential future Ghana. Nana Akufo-Addo was preferred by 40% of his party members and 38% of the general electorate out of the field of 17 candidates. The closest to his popularity was the country's vice president, Aliu Mahama, with a distant 18%. On December 23, 2007, Akufo-Addo was elected as the NPP's 2008 presidential candidate at a party congress, receiving 47.96% of valid votes (1,096 votes). Although he fell short of the required 50%, the second-place candidate, John Alan Kyeremanten, conceded defeat and backed Akufo-Addo. Communication Communication is a very important factor to consider when marketing a presidential aspirant for 2008 election so as the person to become the next president of Ghana. It is the passing of information, the exchange of ideas or the process of establishing a commonness of thought between a sender and receiver. Communication can be categorized into two (mass and interpersonal communication) • Interpersonal communication It is a direct face to face communication between two or more people. Interpersonal communication helps to people reaction and be able to identify how best you as leader of the campaign team respond to those reactions. • Mass communication It refers to communication to a large audience. Normally the objective here Is to create awareness of a particular product (Nana Akufo Addo) and developing favorable attitudes, preferences and voting intentions. The communication process is often very complex with success depending on factors such as. I. The audience interpretation of it II. The environment in which it is received III. The receivers’ perception of the source and medium used to transmit the message Words, pictures, sounds and colors may have different meaning to different audience and people’s perceptions and interpretation of them varies.