Newsvendor

From Wikipedia, the free encyclopedia

The newsvendor (or newsboy) model is a mathematical model in operations management and applied economics used to determine optimal inventory levels. It is (typically) characterized by fixed prices and uncertain demand. If the inventory level is q, each unit of demand above q is lost. This model is also known as the Newsvendor Problem or Newsboy Problem.

Contents

[edit] Profit function

The standard newsvendor profit function is:

\pi =E\left[p\min (q,D)\right]-cq

where D is a random variable representing demand, each unit is sold for price p and purchased for price c, and E is the expectation operator. The solution to the optimal stocking quantity of the newsvendor is:

q=F^{-1}\left( \frac{p-c}{p}\right)

where F − 1 denotes the inverse cumulative distribution function of D.

Intuitively, this ratio, referred to as the critical fractile, balances the cost of being understocked (a lost sale worth (p − c)) and the total costs of being either overstocked or understocked (where the cost of being overstocked is the inventory cost, or c so total cost is simply p).

[edit] Numerical Example

Assume that: retail price is p = 7 [$/unit] and purchase price is c = 5 [$/unit]. Furthermore the D demand follows a uniform distribution (continuous) between Dmin = 50 and Dmax = 80.

q_{opt}=F^{-1}\left( \frac{7-5}{7}\right)=F^{-1}\left( 0.285\right)=D_{min}+(D_{max}-D_{min}) * 0.285 = 58.55\approx59. Therefore optimal inventory level is approximately 59 unit.

[edit] Extreme situation

If p<c i.e. retail price less than purchase price the numerator turns into negative. In this situation, it isn't worth keeping any item in the inventory.

[edit] Cost based optimization of inventory level

Assuming that the 'newsvendor' is in fact a small company who wants to produce goods to an uncertain market. In this more general situation the cost function of the newsvendor (company) can be formulated in the following manner:

K(q) = c_f + c_v (q-x) + p E\left[max(D-q,0)\right] + h E\left[max(q-D,0)\right]

where the individual parameters are the following:

  • cf – fixed cost. This cost always exists when the production of a series is started. [$/production]
  • cv – variable cost. This cost type expresses the production cost of one product. [$/product]
  • p – penalty cost (or back order cost). If there is less raw material in the inventory than needed to satisfy the demands, this is the penalty cost of the unsatisfied orders. [$/product]
  • h – inventory and stock holding cost. [$ / product]
  • D – This means the demand from the receiver for the product, which is an optional probability variable. [unit]
  • E[D] – Expected value of the D stochastic variable.
  • q – The product quantity in the inventory. The decision of the inventory control policy concerns the product quantity in the inventory after the product decision. This parameter includes the initial inventory as well. If nothing is produced, then this quantity is equal to the initial quantity, i.e. concerning the existing inventory.
  • x – Initial inventory level. We assume that the supplier possesses x products in the inventory at the beginning of the demand of the delivery period.

On the basis of the cost function the determination of the optimal inventory level is a minimization problem. So in the long run the amount of cost-optimal end-product can be calculated on the basis of the following relation [1]:

q_{opt} = F^{-1}\left( \frac{p-c_v}{p+h}\right)

[edit] See also

[edit] References

 This article does not cite any references or sources. (June 2008)
Please help improve this article by adding citations to reliable sources. Unverifiable material may be challenged and removed.

[edit] Further reading

  • Ayhan, Hayriye, Dai, Jim, Foley, R. D., Wu, Joe, 2004: Newsvendor Notes, ISyE 3232 Stochastic Manufacturing & Service Systems.
Languages