Newsline Express
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| HKC News Express | |
|---|---|
 |
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| Type | News and Advertising |
| Founded | Kitty Chiu |
| Headquarters | Hong Kong, China |
Newsline Express (traditional Chinese: 新聞直線) is a service on MTR trains which provides Cable TV news and infotainment programmes. It was started in 2005 and is now equipped on every train compartment running on East Rail Line, West Rail Line and Ma On Shan Line. Metro Cammell trains of East Rail are equipped with wider LCD TVs (22 inch), while the rest on SP1900 is smaller (15 inch).
The rates for advertising are 10 seconds for HK$20,000 and the advertising receives over one million views per day.[1][2]
[edit] Criticism
The TVs for Newsline Express are sometimes criticized for being too noisy that their broadcasts can even be heard in the quiet car of the train.[3]
[edit] References
- ^ Advertising Rate Card. HKC News Express. Retrieved on 2007-11-10.
- ^ Target audience over one million rising steadily. HKC News Express. Retrieved on 2007-11-10.
- ^ Noise pollution bad on KCR. Hush The Bus. Retrieved on 2007-11-10.
[edit] External links
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