New Media Strategies
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| New Media Strategies | |
|---|---|
| Type | Subsidiary |
| Founded |  Washington, DC (1999) |
| Headquarters | Arlington, VA, USA |
| Key people | Pete Snyder, Founder |
| Industry | Social media, Marketing, Public Relations |
| Website | newmediastrategies.net |
New Media Strategies is an online intelligence and word of mouth marketing company based in Arlington, Virginia.
Contents |
[edit] Background
New Media Strategies was founded by pollster Pete Snyder in 1999[1]. As one of the first online media firms of the Web 2.0 era, it is a pioneer in online intelligence and word of mouth marketing and digital PR campaigns. The Rosslyn headquarters are complemented by a half-dozen satellite offices across the country, NMS has 85 employees as of March 2008.
Seeing the Internet as the "world's largest focus group,"[2] NMS specialized early on in tracking buzz of Hollywood films and television shows, eventually expanding its focus and launching corporate and public affairs practices. New Media Strategies helps its clients understand what is being said about them on blogs, message boards, social networks and other Internet sites. The company also helps its clients engage in the Web 2.0 environment by developing blogs and presence on various social media sites, and by coordinating online contests. Unlike competing intelligence firms such as Cymfony and BuzzMetrics, New Media Strategies combines monitoring for competitive intelligence with digital PR campaigns.
New Media Strategies positions itself as an industry leader in online marketing ethics and best practices, publishing an online ethics statement and is a critic of astroturfing methods, stressing community involvement and disclosure. Snyder told Washingtonian magazine[1] in 2006, "Your connection needs to be honest, factual, and noninterruptive. To influence others, people need to know who you are and your reputation. You need to add value to the community or conversation."
Its clients include ABC, Disney, Ford, Paramount Pictures and Sony. NMS advised the presidential campaign of Fred Thompson.[3] In June 2007, NMS hired former Sen. George Allen new media director Jon Henke to lead blogger outreach for the Thompson campaign.
[edit] Acquisition
In early 2007, New Media Strategies was acquired by Meredith Corporation,[4] a Fortune 500 firm traditionally known for its publishing and broadcasting holdings. Meredith's acquisition of NMS and other online media firms, including Genex and O'Grady Meyers, signals a strategy of competing against international holding companies Omnicom Group and the WPP Group.
[edit] Recognition
New Media Strategies was named to Inc. Magazine's "Fastest Growing Companies"[1] from 2004 through 2006. Since its purchase by Meredith, the company is no longer eligible for this award. Snyder was recognized as a member of Fortune/Winning Workplaces "Small Business Best Bosses" [2] class of 2006, and has been recognized by Washingtonian magazine as one of the area's "50 Great Places to Work."[3]
[edit] See also
[edit] External links
- New Media Strategies — Official website
- Biography for Pete Snyder
- Fast company 2004 profile
- Washington Post 2007 profile
[edit] References
- ^ a b Adelman, Ken (July 2006). "What I've Learned". Washingtonian.
- ^ Hart, Kim. (29 January, 2007). "Tracking Who's Saying What About Whom". Washington Post: page D01.
- ^ Toeplitz, Shira. Who's With Fred? A Look At Thompson's Web Team, Hotline On Call, (June 6, 2007).
- ^ Mandese, Joe. Meredith Acquires Second Ad Shop, Bolsters Interactive Marketing Services," Media Post, (January 10, 2007).
