New Deal Supermarket

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New Deal Supermarket
Type Private company
Founded 1933,Modesto, California
Headquarters Flag of the United States Jackson, Mississippi, San Bernardino, California, United States
Key people Greg Price, Kenneth Leakes, President-CEO Mississippi. Debbie Taylor, President CEO-California.
Industry Retail


New Deal Supermarket is a chain of grocery stores in the US. Corporate headquarters are located in Jackson, Mississippi and San Bernardino, California. Taylor-Johnson Foods owns the rights to the New Deal brand in California. There was also a New Deal Market chain of Modesto, California but all have been sold and/or rebranded.


Contents

[edit] History of New Deal brand

New Deal was founded in 1933 at 14th and D Streets in Modesto, California by Walter Heckendorf Sr. The name New Deal derrived from President Franklin Roosevelt's New Deal plan to lift the nation out of the depression. By 1980, the business had expanded to 15 locations, with stores in Turlock, Modesto, Stockton, Manteca, Merced, Oakdale and Los Banos. The original store was deemed too small that year and was sold. The building still stands and is home to the Fair Mart Market.(The Fair Mart Burned in Feb. 2008) In 1991, the Heckendorf family sold the chain to Provigo Corp. By 1994, that company had closed stores in Modesto and Merced. In 1995, the chain was down to 10 stores. It was sold to Bay Area Foods. By 1997, four more stores were closed, reducing the chain to six outlets -- five in Modesto and one in Oakdale. In 2000, the chain closed its McHenry Village location and sold its five remaining stores, with Mike Strickler buying the Oakdale Road store in Modesto and acquired the rights to the name. The other stores' names were changed as a result. The last New Deal store located at Oakdale Road in Modesto was closed in 2005 and sold to Grocery Outlet another chain of grocery stores on the west coast. In 2007, the rights to the New Deal Market brand was sold to Taylor-Johnson Foods, which announced they would expand the New Deal Supermarket brand on the West Coast by opening select stores in Southern California.

[edit] New Deal Southeast Gulf Coast Region

Meanwhile, by 1950, with the success of the New Deal Market chain in Modesto, California, another New Deal Supermarket brand, a discount grocery chain targeting low incomed areas owned by Rayvon Smith, a Mississippi native, based in Jackson, Mississippi was rapidly growing. The chain grew to 50 stores by the 1990s and in 1998, the stores were sold the chain to former Jitney Jungle district supervisors Kenneth Leakes and Greg Price, also owner of Jackson Cash & Carry located in former Winn-Dixie building on W. Capitol Street in Jackson, under the company What U Say Enterprises. For 50 years, the New Deal Supermarket chain of Jackson, Mississippi was a success with stores all over Mississippi and as far off as Camden, Arkansas. New Deal Supermarkets was the first grocery retail business to be owned by minorities, which unfortunately was unlikely during the Civil Rights era. New Deal was also the first to invent the "more for less" discount meat packaged deal aimed for low income families, respectively called the Pick 5, which allowed consumers to pick 5 types of packaged meat all for $19.99. This led to larger chain stores, such as Winn-Dixie, Brookshire Grocery Company, Kroger and other chains, also offering the pick 5 meat deal for the same price. By 2005, New Deal of Mississippi seem to have been dying off with only a few stores open due to the presence by larger chain stores such as Wal-Mart and Kroger.

[edit] New Deal Supermarket Departments

Customer Service - Specializing in Utility Bill payment, Western Union, Money Orders, making copies, Notary Public, making keys, accepting EBT cards for low incomed families, Quick Access for low incomed individuals receiving government benefits, with this technology, those inviduals can receive government benefits up to 5 early. In certain stores, Customer Service can even cash payroll checks, only in locations without a in store or on site bank.

Smoke Shop Department - Selling Tobacco Products in stores.

Seafood Department- Specializing in raw or cooked seafood in certain areas.

Meat Department - Cut or whole meat. Also specializes in Pick 5 Meat Special for $19.95 in certain areas.

Dairy - Milk, butter, eggs, and other Dairy products.

Bakery - Cakes, bread and other bakery items.

Pharmacy - In certain stores, a full service pharmacy for filling prescriptions and medicines.

Deli - Hot deli lunches, catering, and Cooley's Catfish Shack franchise.

Video - In certain areas, renting or selling movies.

Fuel Center - On site gas station.

Bank - In store banks offering loans, check cashing, banking accounts.

Produce - Fresh produce.

[edit] Store Locations

This list is incomplete; you can help by expanding it.
New Deal List of Mississippi "New Deal" Locations
Store Location Region Hours
New Deal Supermarket # 1 110 West Monument Street Jackson, Mississippi Open 7AM-7PM
New Deal Market # 5 503 South St Mound Bayou, Mississippi Open 7AM-10PM


New Deal List of California "New Deal" Locations
Store Location Region Hours
New Deal Marketplace # 1 10730 Town Center Drive Rancho Cucamonga, California Open 6AM-12AM
New Deal Marketplace # 2 6331 Haven Avenue Rancho Cucamonga, California Open 7AM-9PM
New Deal Marketplace # 3 Ayala Avenue Rialto, California Open 6AM-12AM


[edit] New Deal Express Fuel Center

New Deal List of "New Deal Express" Locations
Store Location Region Hours
New Deal Express 3382 Terry Road Jackson, Mississippi Open 6AM-9PM
New Deal Express # 1 10730 Town Center Drive Rancho Cucamonga, California Open 6AM-10PM
New Deal Express # 2 6331 Haven Avenue Rancho Cucamonga, California Open 6AM-9PM
New Deal Express # 3 Ayala Avenue Rialto, California Open 6AM-10PM