Never Stop Doing What You Love

From Wikipedia, the free encyclopedia

Never Stop Doing What You Love
Never Stop Doing What You Love cover
Compilation album by Paul McCartney and Paul McCartney and Wings
Released 2005
Recorded 1970 - 1997
Genre Rock
Length 58:33
Label Parlophone

Never Stop Doing What You Love is a not-for-resale compilation of various Paul McCartney and Wings songs created for the employees and clients of Fidelity Investments, a company in the financial services industry. The ex-Beatle became the mutual fund giant's new spokesman in 2005 in a campaign entitled "This Is Paul", and the disc was issued in support of McCartney's U.S. tour of the same year.[1] On the day of its release, company employees were treated to a special recorded message by Paul himself informing them that "Fidelity and I have a lot in common" and urging them to "never stop doing what you love."

[2] McCartney received considerable criticism for his celebrity endorsement of Fidelity Investments, which many considered to be a vulgar attempt to increase his already astounding wealth.[3]

The cover features Paul playing his famous Höfner "Beatle" bass. The label side of the CD is printed to look like a vinyl record.[4] The tracks for the compilation were chosen by McCartney and an executive from Fidelity, which had been given rights to McCartney's legacy catalog.[1]

[edit] Track listing

  1. Another Day
  2. Jet
  3. Let 'em In
  4. With A Little Luck
  5. Live and Let Die
  6. Listen to What the Man Said
  7. My Love
  8. Take It Away
  9. No More Lonely Nights
  10. Silly Love Songs
  11. Put It There
  12. Once Upon A Long Ago
  13. The World Tonight
  14. Bluebird
  15. Calico Skies

[edit] References

  1. ^ a b Talking Shop, an interview with executives of Arnold Worldwide, by Kathleen M. Joyce, editor of Promo magazine, 1 October 2005
  2. ^ Brand on the run: Struggling Fidelity turns to ex-Beatle to lure boomers.[1], by Jenn Abelson, Boston Globe, 8 September 2005
  3. ^ Paul McCartney? Is That You? What he's doing in that Fidelity ad, by Seth Stevenson, Slate.com, 19 September 2005
  4. ^ Product entry at eil.com, sellers of collectible music memorabilia, (Accessed 16 August 2006)