Nesquik
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Nesquik is a milk flavoring mix that was developed in the U.S. in 1948, and introduced there as Nestlé Quik. In the 1950s, it was launched in Europe as Nesquik. In countries using the "Quik" term (including the U.S. and Australia, where it was originally marketed under the name Nestlé's Quik), the name was changed to the worldwide brand "Nesquik" in 1999. At the same time, General Mills introduced Nesquik cereal, a breakfast cereal that "turns milk into chocolate milk".
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[edit] Nesquik's mascot, the Nesquik Bunny a.k.a. Quicky
In 1973, the Quik Bunny, an anthropomorphic rabbit cartoon character wearing a large blue "Q" on a collar-like necklace, was introduced as its mascot. His most famous television jingle has these lyrics..."It's so rich and thick and choco-lick! But you can't drink it slow if it's Quik!" In Europe and Canada, he is known as Quicky the Nesquik Bunny.
France and Greece first had another mascot for Nesquik, which was a fat yellow humanoid cartoon monster called Groquik—a variation of Gros Quik ("Fat Quik"), created by Gilbert Mas and puppeteered by Yves Brunier. In Greece the mascot was called Κουικάρας (or Quikáras--English:"Big Quik") He was later replaced by Quicky, much to the discontent of fans who protested against the lack of a sympathetic character and the Americanism. In Portugal, the mascot was a kangaroo, Kangurik, which was replaced by Quicky in 1989/1990.
In the U.S. by 1999, the Quik Bunny was renamed the Nesquik Bunny and his "Q" changed to an "N" when the brand name was changed. He appears on the packaging and marketing and has appeared in the product's television commercials. His voice has been provided by American actor Barry Gordon.
Nesquik Bunny has an enemy, Thomas ElLegg who is a goblin in the commercials but a gnome in the movie. Thomas ElLegg wants the recipe but usually fails.
[edit] Additional products
[edit] Powder
- Nestle Quik Chocolate Powder was introduced in 1948.
- Nestle Quik Strawberry Powder was introduced in 1959
- Additional powder flavors have been introduced, but discontinued (Banana 1989-1995 (still sold in the UK and Australia), Cookies 'n Cream (~1997), Double Chocolate 2002-2006, Vanilla 2003-2006, Honeycomb 2003-2006).
- Nestle Quik Chocolate No Sugar Added was introduced in 1983. This product contains artificial sweeteners.
- In 2007, Nestle modified its Nesquik powder formula and reduced the amount of sugar by 33% without the use of artificial sweeteners. This reduced the calories per serving from 90 to 60. They now advertise that they have "25% less sugar than other brands" which typically have 80 calories per serving. The new formula comes in containers labeled, "Looking for less sugar?" and has a distinctly different taste, although some say it now dissolves better in milk. The old formula disappeared completely from store shelves in the first half of 2007.
[edit] Syrup
- Nestle Quik Chocolate Syrup was introduced in 1981. Strawberry was added in 1989. Mixed flavours such as Strawberry Banana and Chocolate Caramel have also been produced.
[edit] Ready-to-Drink
- Nestle introduced Ready-to-Drink Quik Chocolate Milk in 1984. Strawberry was added in 1987, and Banana was added in 1990. Very Vanilla and Double Chocolate are also available.
- Fat Free Quik Chocolate Milk was introduced in 1998.
- Nesquik Milkshakes come in Chocolate and Strawberry. Chocolate Caramel Swirl was introduced in 2007.
[edit] Other
- "Nestlé Nesquik" is also the name of a breakfast cereal made of chocolate-flavored rice and corn puffs. As with many chocolate breakfast cereals, the milk turns chocolatey. The cereal is currently produced by Cereal Partners Worldwide (a joint-venture between General Mills and Nestlé).
- A Nesquik flavor of Nestlé hot cocoa mix features bunny-shaped marshmallows and advertises 38% more calcium than regular hot cocoa.
[edit] Film
A television movie that it is about when Nesquik Bunny and his pal, David McDave tries to find the secret recipe or Thomas ElLegg will get it before them. This movie has different animation than the original animation. Thomas ElLegg becomes an evil gnome insted of a goblin.
[edit] Other media
An entertaining video featuring Nesquik Powder: http://www.youtube.com/watch?v=wOSyVsAA2i8
Nesquik "Shake It" contest (6/29/07 - 9/14/07): http://www.youtube.com/contest/nesquik&results_all=true?goto=1
A promotional comic with Superman. [1]
The Nesquik Bunny appeared in the Drawn Together episode "Unrestrainable Trainable." After a joke is made about Foxxy's nipples supposedly lactating chocolate milk, the Nestle Quik rabbit springs up alarmed and sporting a brown stained mouth, exclaiming, "No chocolate milk? Then what the hell have I been sucking on?"
