Negative pickup deal

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In film production, a negative pickup is a contract entered into by an independent producer and a movie studio wherein the studio agrees to purchase the movie from the producer at a given date and for a fixed sum. Depending on whether the studio pays part or all of the cost of the film, the studio will receive the domestic, international, DVD and/or TV rights to the film, with net profits split between the producer and the studio.

By selling the rights to distribute the film in territories not covered in the negative pickup ("pre-selling") or making other deals collateral to the production, a producer will usually cover all his costs and make a small profit before production has begun. But financing of the production up until its completion date is the responsibility of the producer—if the film goes over budget, the producer must pay the difference himself or go back to the studio and renegotiate the deal. This happened on the films Superman, The Empire Strikes Back and Never Say Never Again.

Most negative pickup contracts, either from motion picture studios or television networks, are bankable at pretty much dollar for dollar (less fees); if you hold a negative pickup contract, you essentially hold a check from the studio for the cost of your film, post-dated to the day you deliver your film to them. So, while the studio technically doesn't pay the producer until the film negative is officially deliverered (thus "negative pickup"), the producer can nonetheless get a bank loan against a negative pickup contract, which helps the producer to pay for production of the film.

Studios, on the other hand, typically don't like their contracts being factored at banks or shopped around to independent investors and financiers, as this ultimately gives the producer significant creative latitude over the production. With the money assured, a producer has a free hand to make the film however he pleases, and he is only answerable to his investors, which in this scenario are unknown to the studio at the time of the contract. If creative disagreements arise between the studio and the producer, the studio has little contractual recourse as long as the film meets certain general contractual requirements, such as duration and technical quality. An example of this is a Terry Gilliam's Brazil, a negative pickup for Universal Pictures produced by Arnon Milchan. In this particular case, the studio had creative disagreements with the director over choice of star, content and duration, and failed to resolve these issues to its satisfaction, because the negative pickup had essentially granted Milchan final cut.

The studios and distributors will contain this risk by offering the negative pickup contract only to a production that has financiers, a script, and key creative personnel, particularly the director and stars, already attached. Thus the conundrum: unless a film has U.S. distribution, a lot of investors and foreign buyers won't pre-buy a film and unless the film is already financed, the studios don't want to guarantee distribution . This Catch-22 is often resolved by attaching a major actor to the film; the mere appearance of an an American movie star's name on a film's poster is often enough to drive box office to cover distribution in many foreign markets.

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