Naugles

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Naugles was a fast-food Mexican restaurant chain that existed from 1970 to 1988. It was founded by former Del Taco employee Dick Naugle. The first Naugles restaurant was located in Riverside, California.

Harold Butler bought Naugles in 1971 when the chain consisted of three restaurants. The chain was expanded by a system of non-exclusive franchises, which was ruled unlawful by a federal court.[1] He built it up to 225 restaurants by 1986, when he sold the chain to Collins Food International.[2] Naugles merged with Del Taco in 1988.[3]

A few independent franchises kept the Naugles name until 1995.

In the Naugles TV commercials, the character of Señor Naugles was played by character actor Roger C. Carmel. Hispanic actors had refused to take part in the advertisements due the stereotyped image presented of Mexicans.[4]

[edit] References

  1. ^ Foss, Nicolai J.; Mahnke, Volker (2000). Competence, Governance, and Entrepreneurship: Advances in Economic Strategy Research. Oxford University Press, p. 235. ISBN 019925981X. Retrieved on 2008-05-10. 
  2. ^ "Collins President to Lead Rescue Effort Naugles' Losses Rise; Firm Makes Several Big Changes", Los Angeles Times, 1986-04-18. Retrieved on 2008-05-10. 
  3. ^ "Newport Man Completes Naugles, Del Taco Purchase", Los Angeles Times, 1988-03-30. Retrieved on 2008-05-10. 
  4. ^ Savan, Leslie (1994). The sponsored life: ads, TV, and American culture. Temple University Press, p. 241. ISBN 1566392454. Retrieved on 2008-05-10. 
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