Naugahyde
From Wikipedia, the free encyclopedia
Naugahyde (sometimes abbreviated to Nauga) is a well known and established brand of artificial leather ("pleather"), made from vinyl polymer coated plastic. The product was developed by Uniroyal Engineered Products and is now manufactured and sold by a division of the same company, the "Naugahyde Company". Its name comes from the city of Naugatuck, Connecticut, where it was first produced.
A marketing campaign of the 1960s and 1970s asserted humorously that naugahyde was obtained from the skin of an animal known as a "Nauga"; this is an urban myth.[1] The campaign emphasized that, unlike other animals, which must typically be slaughtered to obtain their hides, Naugas can shed their skin without harm to themselves.[2]
Comedian Allan Sherman provided some humor on the subject with his song parody "Chim Chim Cheree," which featured the lines "My chair is upholstered in real Naugahyde / When they killed that nauga, I sat down and cried!"
Uniroyal asserts that Naugahyde is one of the most popular premium pleathers.
[edit] References
- ^ Mikkelson, Barbara (2007-02-18). Naugahyde and Seek. Snopes.com. Retrieved on 2007-12-27.
- ^ A Nauga Story. Uniroyal. Retrieved on 2007-12-27.
