National CineMedia
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| National CineMedia, Inc. | |
|---|---|
| Type | Public (NASDAQ: NCMI) |
| Founded | 2005, Centennial, Colorado |
| Headquarters | Centennial, Colorado, United States |
| Key people | Kurt C. Hall, Chairman, CEO, President Thomas Galley, COO Gary W. Ferrera CFO |
| Industry | Motion Picture Exhibition |
| Website | www.ncm.com |
National CineMedia, LLC (NCM) (NASDAQ: NCMI) operates the largest digital in-theatre network in North America through long-term agreements with its founding members, AMC Entertainment Inc., Cinemark USA Inc., and Regal Entertainment Group, the three largest theatre operators in the U.S., and through multiyear agreements with several other theatre operators. NCM produces and distributes its FirstLook pre-feature program, cinema and lobby advertising products, comprehensive meeting and event services, and other entertainment programming content.
NCM's national network includes approximately 14,000 screens of which approximately 12,200 are part of the Company’s Digital Content Network (DCN). NCM's DCN covers 154 Designated Market Areas (49 of the top 50). During 2006, approximately 550 million patrons attended movies shown in theatres owned by the NCM, LLC founding members (excluding Loews Cineplex theaters purchased by AMC, which are under contract to Screenvision; these theaters will revert to NCM on June 1, 2008). National CineMedia, Inc. owns a 44.8% interest in and is the managing member of NCM LLC. In the first quarter of 2007, National CineMedia's IPO raised $800 million, making it the largest corporate IPO in that time period.[1]
The company is perhaps best known to the general public for its advertising preshow, FirstLook. The FirstLook and other cinema and lobby advertising products are sold through NCM's In-Theatre Advertising division. NCM's CineMeetings & Events division delivers business meetings and events throughout its national theatre footprint. The company's Fathom division features live and pre-recorded music events, sporting events, and other entertainment programming in movie theatres, distributed across National CineMedia’s Digital Content Network (DCN).
Warner Bros. and National CineMedia have formed a partnership to provide pre-feature entertainment and advertising in movie theaters nationwide.[2]
Contents |
[edit] First Look
First Look is the branding given to NCM's pre-feature programming. First Look consists of several segments provided by content partners such as Turner and NBC, interspersed with advertising. The program is approximately 20 minutes long, and is timed to end approximately at the movie's start time. It is delivered via satellite, and several different versions are provided depending on the movie's MPAA rating.
First Look is the successor to Regal's The 2wenty preshow, introduced to that chain in 2003. First Look carries largely that same format, the main difference being that while 2wenty was Regal-exclusive, First Look is fed to AMC, Regal, Kerasotes, and Cinemark locations as well.
[edit] CineMeetings & Events
NCM's CineMeetings & Events division delivers high-impact business meetings and events across NCM's national theatre footprint. Companies work with CineMeetings & Events to achieve their goals by executing unique events such as product launches, training seminars, or client/employee appreciation events. Customers can host events ranging from a single location meeting to a live satellite event encompassing hundreds of locations nationwide. CineMeetings & Events provides centralized event management and execution, advanced audio/visual technology and support, catering, marketing tools, and more. Clients range from small companies to large corporations and include Bayer HealthCare, Coca-Cola, Humana, and Microsoft.
[edit] NCM Fathom
NCM also provides special entertainment events through its satellite network. Beginning with the 30 December 2006 Saturday matinee live performance of the 110-minute version of Julie Taymor's production of The Magic Flute, NCM Fathom[3][4] and the Metropolitan Opera launched Metropolitan Opera: Live in HD, a series of six productions from the 2006/2007 season in 100 movie theatres across the USA, Canada, Japan, and several European countries including Britain and Norway which are equipped to present high definition satellite video downloads on the big screen.[5] [6] 48 out of 60 US theaters had sold out prior to the broadcast, including venues in Los Angeles, Chicago, Boston, Miami and Washington, D.C., while all seven of the UK participating theatres had also sold out. A repeat of Flute via high definition videotape was given on 23 January 2007.
Starting on 6 January 2007 with I puritani, more theatres joined those presenting the operas, with other performances given later in January, in February, and in March and April. High definition sound will be provided by Sirius Satellite Radio.
[edit] References
- ^ Taub, Stephen "Best Q1 for IPOs in Seven Years", CFO.com
- ^ Warner Bros. and National CineMedia Form Marketing Partnership, Yahoo!, January 14, 2008
- ^ NCM's digital programing
- ^ List of Met operas to be shown, 2007 season
- ^ Campbell Robertson, "Mozart, Now Singing at a Theatre Near You", New York Times, 1 January 2007
- ^ Met press release on plans and advance ticket sales for The Magic Flute, 30 December 2006
