N'Avoue Jamais
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N'Avoue Jamais (English translation: "Never Admit") was the French entry in the Eurovision Song Contest 1965, performed in French by Guy Mardel.
The song was performed eleventh on the night (following Sweden's Ingvar Wixell with Absent Friends and preceding Portugal's Simone de Oliveira with Sol De Inverno). At the close of voting, it had received 22 points, placing 3rd in a field of 18.
The song is sung as words of advice to young women, with Mardel counselling them never to admit their feelings to their lovers. He contends that "you have to sow doubt to reap love" - in other words, the woman will receive favours in order to earn her love if she does not give it openly.
It was succeeded as French representative at the 1966 Contest by Dominique Walter with Chez Nous.
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